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Steelcase prescribe Montage for targeted direct marketing campaign
Steelcase the leading global provider and manufacturer of working solutions appointed Montage to produce a marketing campaign to highlight the features and benefits of their products. The chosen medias were direct and internet marketing.
Back pain is the second largest cause of sick days within the work place. The campaign focused on this controversial issue and was targeted directly at employers. A personalised eshot and direct mailer in the style of a NHS prescription were produced to highlight the benefits and solutions.
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