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Keltec: Website re–design and development

Our Mission

Keltec is a leading IT consultancy company providing business–driven technology solutions for everyone from international law firms to the National Air Traffic Service. To celebrate the company’s fifteenth birthday, Keltec decided to revamp their website.

They asked Montage to redesign and develop their new site, which they wanted to be bright, functional and innovative. One key priority was longevity of design; they wanted a site which could grow with them and serve Keltec for years to come. They also planned to make full use their site as a marketing vehicle.

We knew that all of this had to be achieved in time for the big birthday launch in October 2009.

The Master Plan

We began by familiarising ourselves with Keltec’s brief, before our design and technical teams set about putting it into action.

Our web and graphic design experts worked with Keltec’s existing branding to develop a consistent look for the site, looking at everything from colour schemes to font guidelines. We also created a practical layout which would maximise the user experience and highlight Keltec’s services. The idea was to produce a site which was easy on the eyes as well as simple to navigate.

Working alongside our designers, our technical team had big ideas as to how to maximise the site’s marketing potential and usability. They created a user–friendly content management system to allow Keltec to add to and update their site as often as required. The build was also search engine optimised (SEO), a process which would maximise the site’s potential in search engine rankings, providing effective and targeted online marketing.

Hitting the Mark

The new site is both colourful and clean, mixing bold colours like blue, purple and orange on a crisp white background. Functional navigation like dropdown menus and a search tools showcase Keltec’s services while allowing visitors to browse the site with ease.

The site itself is easy to update and amend, meaning that Keltec can continue to add or change their content as their business develops.

When it comes to marketing, the site’s SEO elements mean it performs well in search engines, boosting Keltec’s online visibility. We also installed a comprehensive tracking system through which Keltec could evaluate their site traffic statistics and the efficiency of their online marketing campaigns.

Mission Accomplished

The Keltec project hit the mark both in terms of meeting the client’s timescales and their brief. The client was particularly pleased with the dramatic improvement in site traffic, which was due in large part to the SEO exercise. Using the tracking system we installed, the client was able to see that bounce rates had plummeted while user numbers and new visitors were soaring. All this meant that Keltec’s fifteenth birthday was indeed a very happy one.

"Montage produced an outstanding user–friendly website for us. They helped throughout the planning, consultation and questionnaire stages. Turning the feedback and requirements we had into a fully functional and navigation friendly website. The website has a greater reach in offering information and services for our future."

Partner Relations & Marketing Manager

Our Secret Weapons:

Our design and technical teams pooled their expertise, using a variety of tools to get the job done:
  • Graphic design
  • Web design
  • Website development
  • Content management systems
  • SEO expertise