Our Mission
easyCar the car rental experts approached Montage to help with their eMarketing and website requirements whilst at the same time ensuring the agency had the creativity to deliver to their expectations.
Their extensive contact database meant they had huge opportunities to have regular contact with their existing and potential new clients.
The Master Plan
Our marketing and creative team sat down with the client to plan and structure a series of eShots that were distributed on a regular basis. It was important the eShots contained vibrant eye-catching images and messaging that would be relevant to the receiver. It was vital to ensure that all creatives and copy produced met with the easyCar branding guidelines.
Hitting the Mark
We designed a clean eShot template with bright familiar imagery that reflected the eShot offerings. Web banners and web pages displaying the eShot promotions were created and made visible on the easyCar website.
Based on the success of the website and eShots we were asked to produce a series of easyCar animated banners which were used for online advertising. These banners featured on many affiliate sites across the web generating traffic and bookings.
Mission Accomplished
Since Montage has been working with easyCar there has been regular contact between easyCar and their potential clients, increasing awareness and brand identity.
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"Montage have the skills to carry out all our graphic design, eMarketing and online requirements."
Commercial Director
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Our Secret Weapons:
We completed this project by drawing on a variety of in–house skills.
- Graphic Design
- eMarketing
- Online Banners
- Copywriting
- Flash Animation
- Website Maintenance
- Marketing Strategy
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